ComScore发布美国9月份搜索引擎排名

互联网流量监测机构ComScore

转载数据:9月份Google在美国的市场份额上升至66.1%,扭转了近三个月来的下滑趋势。

互联网流量监测机构ComScore的数据显示,上个月,Google的市场份额从8月份的65.4%上升至66.1%;雅虎从17.4%下滑至16.7%,位居第二;微软排名第三,其市场份额从11.1%上升至11.2%。

雅虎和微软已在搜索业务方面展开合作,而Google正竭力应对这一新的威胁。咨询公司Benchmark分析师克莱顿·莫兰(Clayton Moran)指出,随着经济回暖,Google将继续从不断增长的互联网广告业务中获利。

“随着在线广告业务的复苏,Google仍将保持稳健增长。”莫兰在一份研究报告中称,“全球经济正在缓慢走出衰退,越来越多的企业从传统广告模式转向了在线广告。

U.S. Explicit Core Search

comScore Explicit Core Search Share Report*
September 2010 vs. August 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Aug-10 Sep-10 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.4% 66.1% 0.7
Yahoo! Sites 17.4% 16.7% -0.7
Microsoft Sites 11.1% 11.2% 0.1
Ask Network 3.8% 3.7% -0.1
AOL LLC Network 2.3% 2.3% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

More than 16.0 billion explicit core searches were conducted in September. Google Sites ranked first with 10.6 billion searches, followed by Yahoo! Sites in second with 2.7 billion and Microsoft Sites in third with 1.8 billion. Ask Network accounted for 593 million explicit core searches followed by AOL LLC Network with 362 million.

comScore Explicit Core Search Query Report
September 2010 vs. August 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Aug-10 Sep-10 Percent Change
Total Explicit Core Search 15,695 16,021 2%
Google Sites 10,259 10,593 3%
Yahoo! Sites 2,728 2,682 -2%
Microsoft Sites 1,744 1,791 3%
Ask Network 598 593 -1%
AOL LLC Network 366 362 -1%

U.S. Total Core Search

Google Sites accounted for 62.9 percent of total core search queries conducted, followed by Yahoo! Sites with 19.2 percent and Microsoft Sites with 12.5 percent. Ask Network captured 3.4 percent of total search queries, followed by AOL LLC with 2.0 percent. Google’s share increased by 2.4 percentage points, primarily due to the impact of Instant Search.

comScore Total Core Search Share Report*
September 2010 vs. August 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Total Core Search Share (%)
Aug-10 Sep-10 Point Change
Total Core Search 100.0% 100.0% N/A
Google Sites 60.5% 62.9% 2.4
Yahoo! Sites 21.0% 19.2% -1.8
Microsoft Sites 12.8% 12.5% -0.3
Ask Network 3.5% 3.4% -0.1
AOL LLC Network 2.2% 2.0% -0.2

* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

Americans conducted 17.7 billion total core search queries in September with Google Sites leading with 11.1 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.2 billion.

comScore Total Core Search Query Report
September 2010 vs. August 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Total Core Search Queries (MM)
Aug-10 Sep-10 Percent Change
Total Core Search 16,950 17,671 4%
Google Sites 10,259 11,119 8%
Yahoo! Sites 3,562 3,394 -5%
Microsoft Sites 2,166 2,204 2%
Ask Network 598 593 -1%
AOL LLC Network 366 362 -1%

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